5:45 AM Aventura Mall Macy's was open but the entrance to the mall from the department store was closed. The mall opens at 6. Customers could not get into the Mall from Macy’s before 6 and had to walk outside to one of the mall entrances. An employee and a security guard said that was a mistake. Cars started backing up on the mall perimeter road, but plenty of parking spaces were still available. Around the corner from the mall, three Aventura police cars, lights flashing, were stationed next to a sign warning drivers to wear a seatbelt or face a ticket.
3:20 AM Dadeland Mall Most shoppers are standing in line for coffee at Starbucks, eating Bourbon chicken from Kelly’s Cajun Grill, munching on a pretzel from Auntie Anne’s or taking a cat nap. Those leaving are carrying bags from Macy’s, the Disney Store,
Bath and Body Works, and Victoria’s Secret.
Maria Prado, the mall manager, said she is "very impressed" with the Black Friday turnout.
"This is a critical day for retail," Prado said, of Kendall. "We are in this business to cater to what shoppers want."
2 AM, Dadeland Mall The mall is still packed with people. Many of them are gathered in the Disney Store, Victoria’s Secret, Bath and Body Works and Macy’s. The Apple store, which had a line of nearly 150 shoppers waiting for the door to open at midnight, now only has a line of about 25 shoppers. Instead of opening at midnight, Apple is opening at 6 a.m.
At Victoria’s Secret, the security guard fell asleep standing while nearly 100 shoppers were making purchases. Husbands and infants slept outside of the store on brown couches.
12:30 AM, Dadeland Mall All retail stores were expected to open at midnight. But as of 12:30 a.m., neither the Apple store nor jewelry stores Tous or Mayors were open. Nearly 150 people were waiting outside of Apple.
According to Guest Services, stores that were not open by midnight would be fined.
Meanwhile, the rest of the mall buzzed with eager families and couples. Many shoppers were already sporting bags from Macy’s, Victoria’s Secret, Express and Abercrombie & Fitch.
12:06 AM, Dadeland Mall Dadeland Mall officially opened at 12 a.m., and by 12:06 a.m. a group of young girls were already walking out of the mall with Victoria’s Secret bags in hand.
As the doors opened at Abercrombie & Fitch, people shouted to get in. Some yelled "Hallelujah" as others tried to push their way through.
Friday, midnight, Sawgrass Mills After a moderate start, the pace picked up at Sawgrass Mills. By midnight the mall was packed. Human traffic jams made walking through corridors challenging. Parking lot spaces were gone by 11 p.m., and people were being sent to the BB&T center and shuttled over to the mall. Food courts were doing brisk business as shoppers grabbed a quick bite to refuel.
11:45 PM, Dolphin Mall, Gaspar Ferreiro headed to the mall Thanksgiving night to shop, and to sell. Waiting in line at the Swaroski jewelry store, the Georgia resident had a promotion of his own to offer. A sign hand-written in marker and hanging from a string on his back read: “FOR SALE WII DELUXE FOR $465.”
The hot new Nintendo video-game system sells for about $350. Ferreiro bought four when they went on sale this month, and he’s giving one to his kids. Now he’s reselling the rest at a mark-up to help pay for the one he kept. “If I make $70 [on each], that’s fine,’’ he said. “No need to take advantage of anybody.”
Black Friday in South Florida: Dispatches from the front of the line
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Black Friday in South Florida: Dispatches from the front of the line
