Some of the biggest scores and worst fumbles made during last night’s Super Bowl were made by advertisers.
At a record $3.8 million for each 30-second spot, companies strived for buzz and attention.
Mercedes-Benz wound up on both the winning and losing sides last night, experts said.
In the winner, the carmaker tapped Willem Dafoe as the devil offering to give a man a car in return for his soul — only to be rejected when the guy learned he could buy it for $30,000.
The company’s losing ad teased viewers by implying it would show supermodel Kate Upton getting sudsy while washing a Mercedes — but ended with highschool football players doing the job.
Old folks can party hard — and down late-night tacos — like anyone else! The funny, raucous spot showed seniors out on the town, dancing, getting tattoos, getting freaky in a bathroom and eating at Taco Bell.
Taco Bell found the marketing end zone with senior citizens going crazy.
Perennial Super Bowl ad star GoDaddy.com grossed out experts with stunner Bar Refaeli giving a very wet kiss to a nerd.
Budweiser and Jeep both scored emotional points, using a baby Clydesdale and military families, respectively.
The Post’s panel of experts included Richard Kirshenbaum, CEO of NSG/SWAT; George Belch, chairman of the marketing department at San Diego State University; Timothy Calkins, marketing professor at Northwestern University’s Kellogg School of Management; and Barbara Lippert, Mediapost.com editorat-large.
—Additional reporting by Claire Atkinson
The good, the ads & the ugly
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The good, the ads & the ugly
